Cycling is much more than just a sport: it's a challenge, a passion, a quest to surpass oneself. Through this photo and video project, we capture the effort and determination required to climb Mont Ventoux, the intensity of each pedal stroke and the emotions that accompany every cyclist, from the first bend to the summit.

On this legendary climb, our aim is to immortalize the soul of cycling in all its facets. We highlight the exploits, stories and impact of this legendary climb, which unites amateurs and enthusiasts in a single effort.

With a cinematic aesthetic and an immersive approach, this project is a visual celebration of cycling, from sweat to victory, from majestic landscapes to the most intense moments of the climb.

Project Overview

We are fortunate to have the support of partners who believe in our vision and share our values. Thanks to their commitment, our project is taking shape in the best possible conditions. Their trust and support are a real source of motivation, and we're proud to have them by our side in this adventure. Many thanks to them for their involvement and invaluable contribution!

Our partners

David Lloyd

Oakley

Salomon